A candidate for the insulating phase of the 2D electron gas, seen in high mobility 2D MOSFETS and heterojunctions, is a Wigner crystal pinned by the incipient disorder. With this in view, we study the effect of collective pinning on the physical properties of the crystal formed in zero external magnetic field. We use an elastic theory to describe to long wavelength modes of the crystal. The disorder is treated using the standard Gaussian variational method. We calculate various physical properties of the system with particular emphasis on their density dependence. We revisit the problem of compressibility in this system and present results for the compressibility obtained via effective capacitance measurements in experiments using bilayers. We present results for the dynamical conductivity, surface acoustic wave anomalies and the power radiated by the crystal through phonon emission at finite temperatures