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Scientific article
English

Do not prime too much: Prime frequency effects of masked affective stimuli on effort-related cardiovascular response

Published inBiological psychology, vol. 87, no. 2, p. 195-199
Publication date2011
Abstract

This experiment investigated the prime frequency effect of masked affective stimuli on effort-related cardiovascular response. Cardiovascular reactivity was recorded during a baseline period and an attention task in which either 1/3, 2/3, or 3/3 of the trials included the presentation of masked emotional facial expressions (sad vs. happy). In the resting trials participants were exposed to masked neutral expressions. As expected, and replicating previous findings (Gendolla and Silvestrini, in press), participants in the 1/3 priming condition showed stronger systolic blood pressure reactivity – indicating more effort – when they were exposed to masked sad faces than when they were exposed to masked happy faces. This effect disappeared in the 2/3 and 3/3 conditions. Findings are interpreted as demonstrating habituation effects of masked affective stimuli on effort mobilization.

Keywords
  • Implicit affect
  • Priming
  • Cardiovascular reactivity
  • Effort
  • Habituation
Citation (ISO format)
SILVESTRINI, Nicolas, GENDOLLA, Guido H.E. Do not prime too much: Prime frequency effects of masked affective stimuli on effort-related cardiovascular response. In: Biological psychology, 2011, vol. 87, n° 2, p. 195–199. doi: 10.1016/j.biopsycho.2011.01.006
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ISSN of the journal0301-0511
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