Forced labour was central to the provision of public infrastructure in African colonies. Whereas current historiography focuses on the role of external drivers, such as humanitarian organizations or the Forced Labour Convention of 1930, in triggering change, no attention has been paid to the local initiatives that contributed to the end of forced labour. This article explores the transition to paid voluntary labour in the context of road building and maintenance in the Northern Territories of the Gold Coast, a region where incentives to resort to compulsion were very high due to the lack of alternative sources of revenue to finance public works. The article shows that movements away from forced labour were shaped by local conditions, and rural populations played a crucial part in the shifts in labour relations.