Forest restoration is receiving increased attention from many public and private actors, but few large-scale experiences exist. We explored 10 cases where forest cover had either increased or stabilized or where there was a significant drive towards forest expansion to understand which factors can facilitate the scaling up of forest restoration. We developed a data collection checklist to search the literature and we interviewed key informants. Our analysis identified 15 motivating factors for forest restoration, including the desire to mitigate land degradation, droughts or floods or to contribute to biodiversity conservation. We also identified some factors that facilitate the implementation of forest restoration, such as a supportive policy framework that includes forest restoration plans, financial incentives, truly collaborative arrangements, tenure rights to forests, trees and specific goods and services from these, the roles of specialized agencies, external stakeholders, local communities and local authorities. For restoration to be sustained, it is necessary to integrate it into national institutions, ensure sectoral integration across landscapes, ensure diversified and long-term financing and embed it in local institutions.