This paper theorizes the nature of neoliberal social policy, making three substantial contributions. First, processes of “economization” are identified as a central characteristic of neoliberalism: economization constitutes a “bridge” between Foucauldian and (neo-)Marxist accounts of neoliberalism – two perspectives that are in many respects hardly reconcilable – because extending the economic logic to non-economic areas (neoliberalism as a governmental rationality) also potentially increases the profit-making opportunities in previously uncommodified domains (neoliberalism as a capitalist project). Second, the paper links economization processes not only to projects of austerity and welfare retrenchment but also to the more generous “social investment” agenda. Third, the paper highlights the central paradox of neoliberal social policy, whereby higher degrees of economization are associated with more generous social policy: more “social” versions of neoliberalism are those that ironically downplay the social logic, transforming social policies into economic investments. The paper also discusses the problems related to economization in terms of de-democratization.