Empirical evidence for effects of moods (both naturally occurring and experimentally manipulated) on behavior is reviewed in terms of an integrative theory: the mood–behavior model (MBM). It is posited that moods can influence behavior via 2 processes: (a) by informational effects on behavior-related judgments and appraisals, which in turn will result in behavioral adjustments (i.e., the informational mood impact on behavior), and (b) by influencing behavioral preferences and interests in compliance with a hedonic motive (i.e., the directive mood impact on behavior). The strength of the informational mood impact depends on moods' effective informational weight for behavior-related judgments and on mood-primed associations. The strength of the directive mood impact is predicted to be jointly determined by 2 variables: the strength of a hedonic motive and the instrumentality of possible acts for affect regulation.