A laboratory experiment examined a cognitive response (static thinking) to the stressful experience of a shortcoming. Psychology freshmen performed a memory task that was manipulated in terms of its psychological relevance and difficulty. Additionally, experienced press to succeed was quantified in terms of the specificity of participants’ professional goal in the area of psychology. A control condition performed no task. Dependent measures were personal characteristics ascribed to professional psychologists. The results indicated a strong general tendency to use dispositions to describe others. But in accordance with theoretical predictions by Wicklund (1986a, 1986b), the orientation to traits and external qualities of professional psychologists (i. e., experts) after failure on a psychologically relevant task was correlated with the level of specificity of participants’ professional goal in the area of psychology. These findings suggest that the general orientation to dispositions when describing others is replaced by the process of static thinking after the stressful experience of personal incompetence and when the persons to be described are experts.