Proceedings chapter
OA Policy
English

Modelling Users for User Modelling: Dynamic Personas for Improved Personalisation in Digital Behaviour Change

Presented atCagliari Italy, 01 07 2024 04 07 2024
PublisherACM
Publication date2024-06-27
First online date2024-06-28
Abstract

Behaviour change, crucial in health interventions, demands an understanding of the end user’s psychological, social, and environ- mental contexts, often overlooked in user modelling. This paper advocates integrating behaviour change theories into user models to improve personalisation based on individual characteristics. We introduce a novel, enriched with psychological theories, framework for using dynamic user Personas within Digital Behaviour Change Interventions, allowing adaptation to evolving user behaviours and preferences. The dynamic user Personas offer a detailed rep- resentation that accounts for the complex stages of behavioural change and COM-B patterns. We also explore the transition in user modelling from expert-driven to data-driven methods, highlighting the importance of acknowledging both interpersonal and intraper- sonal variations in user behaviours. Our proposed semi-automated system model merges these modelling methods, enhancing person- alisation in health interventions by addressing human behavioural complexities. Additionally, we discuss the ethical and privacy is- sues involved, ensuring responsible and secure data management. In conclusion, our approach conceptually links behaviour change, interaction design, and user modelling, setting a foundation for further empirical research and digital health applications.

Keywords
  • Human-centered computing
  • Interaction design process and methods
  • Computing methodologies
Citation (ISO format)
ALMEIDA MATIAS, Igor Alexandre et al. Modelling Users for User Modelling: Dynamic Personas for Improved Personalisation in Digital Behaviour Change. In: UMAP ’24: 32nd ACM Conference on User Modeling, Adaptation and Personalization. Cagliari Italy. [s.l.] : ACM, 2024. p. 445–451. doi: 10.1145/3631700.3665241
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Additional URL for this publicationhttps://dl.acm.org/doi/10.1145/3631700.3665241
ISBN9798400704666
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