Efficient near-infrared (NIR) to visible (VIS) light upconversion should combine large absorption coefficients ε _NIR with very large quantum yields ϕ ^UC so that the overall brightness B ^UC = ε _NIR ·ϕ ^UC is maximum. Relying on linear optics, several photons are collected by strongly absorbing dyes, stored on long-lived intermediate excited states and finally piled up using mechanisms of simple or double operator natures. The miniaturization to implement detectable linear light upconversion in a single molecule is challenging because of the existence of the thermal vibrational bath, which increases non-radiative relaxation and limits quantum yields to 10^-9 ≤ ϕ ^UC ≤ 10^-6 . An acceptable brightness thus requires the connection of a maximum of cationic cyanine dyes around trivalent lanthanide luminophores. Taking advantage of the thermodynamic benefit brought by strict self-assembly processes, three cationic IR-780 dyes could be arranged around a single Er(III) cation in the trinuclear [ZnErZn(L5)₃ ]¹⁰⁺ triple-stranded helicate. NIR excitation at 801 nm in acetonitrile at room temperature induces light upconversion via the energy transfer upconversion (ETU) mechanism. The final green Er(² H_11/2 ,⁴ S_3/2 → ⁴ I_15/2 ) emission with ϕ ^UC = 3.6 × 10^-8 shows a record brightness of B ^UC = 2.8 × 10^-2 M^-1 cm^-1 (P _exc = 25 W cm^-2 ) for a molecular-based upconversion process.