This chapter focuses on power asymmetries that emerge from the mediated and unequal relationship between media makers, audiences, and people of concern. It shows how humanitarian representations developed by news media and aid agencies have mirrored racialised identities, attitudes, values, and norms developed mainly by and for the Global North since the nineteenth century. The visual politics of humanitarianism that contributed to establishing a hierarchy of ‘deserving others’ are discussed first. The chapter then develops on the controversies sparked since the 1980s, emphasising the risks of commodifying suffering through stereotyped victims until the adoption of ethical guidelines in the 1990s. Finally, it reviews the attention given this last decade to (1) criticism of the colonialist gaze dominant in humanitarian representations; (2) decentralisation of the hegemonic norms to non-Western hemispheres, including in international media and digital content; and (3) visual gaps to represent specific minorities and ethics of taking and sharing images.