Over the last few years, both Atacama Large Millimeter/submillimeter Array (ALMA) and Spitzer observations have revealed a population of likely massive galaxies at z > 3 that was too faint to be detected inHubble Space Telescope(HST) rest-frame ultraviolet imaging. However, due to the very limited photometry for individual galaxies, the true nature of these so-called HST-dark galaxies has remained elusive. Here, we present the first sample of such galaxies observed with very deep, high-resolution NIRCam imaging from the Early Release Science programme CEERS. 30 HST-dark sources are selected based on their red colours across 1.6–4.4 $\mu$m. Their physical properties are derived from 12-band multiwavelength photometry, including ancillary HST imaging. We find that these galaxies are generally heavily dust-obscured (AV ∼ 2 mag), massive (log (M/M⊙) ∼ 10), star-forming sources at z ∼ 2−8 with an observed surface density of ∼0.8 arcmin−2. This suggests that an important fraction of massive galaxies may have been missing from our cosmic census at z > 3 all the way into the Epoch of Reionization. The HST-dark sources lie on the main sequence of galaxies and add an obscured star formation rate density of $\mathrm{3.2^{+1.8}_{-1.3} \times 10^{-3} \,{\rm M}_{\odot }\,yr^{-1}\,Mpc^{-3}}$ at z ∼ 7, showing likely presence of dust in the Epoch of Reionization. Our analysis shows the unique power of JWST to reveal this previously missing galaxy population and to provide a more complete census of galaxies at z = 2−8 based on rest-frame optical imaging.