Until recently, the term «narrative» has mostly been applied to novels and movies, but we can observe it being used more and more extensively in everyday communication, notably in newspaper articles and podcasts. It seems that the use of the term has evolved in response to new parameters in our world: the proliferation of new media, such as podcasts, video games, and virtual reality may have contributed to a broader and more flexible application. In this paper, I will argue that we can account for both uses of the term with one theory of the concept of narrative. I will further argue that the expanded use of the term illuminates aspects of the concept that are not as prominent when the focus of its application is primarily on novels and movies. Specifically, I posit that the newly emerging properties are interactivity, immersion, and appropriation.