This contribution critically examines digital representations of famine in Southern Madagascar of three Malagasy diaspora organizations: Madagascar Will Rise, Hype Mada, and Fizafato Europe. Using critical discourse analysis, focus groups, semi-structured interviews, and drawing on Postcolonial studies, this research reveals that these diaspora organizations reproduce stereotypical representations commonly found in international organizations' campaigns. These representations tend to infantilize, feminize, and dehistoricize famine in Madagascar, projecting a negative perception of the country and reflecting hegemonic ways of seeing influenced by colonial discourses that portray African communities as lacking agency, perpetually suffering, and powerless. Despite these problematic aspects, only a small proportion of participants recognized that this type of imagery justifies external interventions and perpetuates unequal power dynamics between donors and aid recipients. Moreover, surprisingly, the findings suggest that these images can be advantageous for the government, which may exploit them to advance its policies or profit-making ventures. Based on these insights, the paper concludes by advocating for an urgent debate on the ethical dimensions of famine and poverty representation in the Malagasy context and emphasizes the need to raise critical literacy awareness among the Malagasy public.