We now live in a digital society to a greater extent than ever before. Our seemingly unlimited access to digital data is not all that it seems to be. It will be necessary for digital data to be subject to life cycles in order to select, refresh, and eventually delete information. Long-term preservation calls for technical subtleties to allow future users, who will be employing as-yet-unknown technologies, to access and understand information stored at the present time. Organizational, financial, and legal issue will also have to be tackled with. How the Swiss community can meet these challenges is the focus of this paper.