The nature of the lowest-energy electronic absorption band of crystal violet (CV) and particularly the origin of its high-energy shoulder have been debated since the middle of the past century. The most recent studies invoke a splitting of the S₁ state upon symmetry breaking induced by interactions with the solvent and/or the counter-ion. Using a combination of stationary and time-resolved polarized spectroscopy together with quantum-chemical calculations, we show that torsional disorder in the ground-state results in an inhomogeneous broadening of the absorption band of CV. The center of the band is mostly due to symmetric molecules with a degenerate S₁ state, whereas the edges originate from transitions to the S₁ and S₂ states of distorted symmetry-broken molecules. Transient-absorption measurements with different excitation wavelengths reveal that these two groups of molecules interconvert rapidly in liquid but not in a rigid environment.