Political parties in Western democracies with large immigrant populations have become increasingly interested in nominating immigrant-origin candidates. This paper investigates how contextual factors explain parties’ effort of immigrant representation. I argue that nominations of immigrant-origin candidates are shaped by parties’ strategic calculations weighing out potential vote gains among immigrant-origin voters compared to a potential native backlash. I contend that alien enfranchisement and liberal naturalization policies provide decisive incentives to nominate immigrant-origin candidates. In contrast, economic insecurity implies potential material threat perceptions generating a native backlash against immigrants, reducing the nomination of immigrant-origin candidates. Using a novel dataset on candidates in Switzerland, the analysis reveals that the political and economic contexts indeed determine the number of immigrant-origin candidates and their ballot position, particularly those of non-Western origin. These findings have significant implications for our understanding of strategic behaviors of political parties and the promotion of immigrant representation.