Scientific article
Open access

‘Fake news' as infrastructural uncanny

Published inNew media & society, vol. 22, no. 2, p. 317-341
Publication date2020-01-20
First online date2020-01-20

In this article, we examine how the social disturbance precipitated by ‘fake news' can be viewed as a kind of infrastructural uncanny. We suggest that the threat of problematic and viral junk news can raise existential questions about the routine circulation, engagement and monetisation of content through the Web and social media. Prompted by the unsettling effects associated with the ‘fake news' scandal, we propose methodological tactics for exploring (1) the link economy and the ranking of content, (2) the like economy and the metrification of engagement and (3) the tracker economy and the commodification of attention. Rather than focusing on the misleading content of junk news, such tactics surface the infrastructural conditions of their circulation, enabling public interventions and experiments to interrogate, challenge and change their role in reconfiguring relations between different aspects of social, cultural, economic and political life.

Citation (ISO format)
GRAY, Jonathan, BOUNEGRU, Liliana, VENTURINI, Tommaso. ‘Fake news” as infrastructural uncanny. In: New media & society, 2020, vol. 22, n° 2, p. 317–341. doi: 10.1177/1461444819856912
Main files (1)
Article (Published version)
ISSN of the journal1461-4448

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