In this chapter, I analyze the political imagination associated with political consumerism and food activism. Many citizens engage in politics through these forms of action, yet little is known about their impact on citizens' understanding of their role in a democracy. The chapter first defines and discusses the core features of political consumerism. Then, it moves on to a discussion of social change to understand the underlying understandings of social change at the core of different forms of food activism. Lastly, in the third part, the chapter examines to what extent environmental movements use political consumerism to advance their goals. This last section also discusses voluntary simplicity, ecofeminism, freeganism, and the commons to identify critical thinking and resistance to the expansion of markets and the commodification of political action.