The regio-selective four step synthesis of (1S,2R,3S,4R)-4,7,7-trimethyl-3-(neopentyloxy)bicyclo[2.2.1]heptan-2-ol, as recognized efficient chiral auxiliary, is presented. The strategy based on opening of the key acetal 15 (=(2S,3aR,4S,7R,7aS)-2-tert-butyl-4,8,8-trimethylhexahydro-2H-4,7-methano-1,3-benzodioxole) thus circumvents the poor reactivity of the neopentyl electrophile under alkylation conditions. Following the same strategy, but using the unreported acetal 22 (=(2R,3aS,4S,7R,7aR)-2-tert-butyl-4,8,8-trimethylhexahydro-2H-4,7-methano-1,3-benzodioxole), the corresponding unreported bis-endo alcohol 23 (=(1R,2R,3S,4S)-3-(2,2-dimethylpropoxy)-4,7,7-trimethylbicyclo[2.2.1]heptan-2-ol) could be isolated only in poor yield. An alternative regioselective synthesis, including an ultimate endo-reduction remains to be found. Several erroneous chiroptical properties from the literature are corrected.