The electronic structure and the photophysical properties of the vanadium(III)ion in pseudo-octahedral oxygen coordination is reviewed. V3+ has received much interest from spectroscopists in recent years due to the advancement of state-of-the-art experimental techniques such as inelastic neutron scattering and high-field electron paramagnetic resonance spectroscopy that directly interrogate its large ground state zero-field splittings (ZFSs) and to rational parameterization of the ligand fieldp arameters using the angular overlap model. However, for V3+ these ZFSs can be large enough to also be probed directly by high-resolution electronic absorption spectroscopy of intra-configurational (t22g → t22g) spin-forbidden transitions in the near-IR and visible regions. The luminescent properties of V3+ with hexa-oxo and tris-bidentate di-oxo-coordination are quite disappointing compared to its neighbor in the periodic table, Cr3+, in similar environments. The efficient non-radiative pathways in these compounds are reviewed and compared to recent work on V3+ doped into NaMgAl(ox)3⋅9H2O. The poor luminescence quantum efficiencies of V3+ oxo complexes is explained by strong coupling of multi-phonon processes with a dynamic Jahn-Teller distortion originating from the 3E trigonal component of the 3T1g ground state.