Book chapter
Athletes & Social Media: What constitutes Ambush Marketing in the Digital Age ? The Case of Rule 40 of the Olympic Charter
Contributorsde Werra, Jacques
Published inTrigo Trindade, Rita ; Bahar, Rashid ; Neri-Castracane, Giulia (Ed.), Vers les sommets du droit : "Liber amicorum" pour Henry Peter, p. 3-24
PublisherGenève : Schulthess éditions romandes
Publication date2019
Affiliation entities
Citation (ISO format)
DE WERRA, Jacques. Athletes & Social Media: What constitutes Ambush Marketing in the Digital Age ? The Case of Rule 40 of the Olympic Charter. In: Vers les sommets du droit : ‘Liber amicorum’ pour Henry Peter. Trigo Trindade, Rita ; Bahar, Rashid ; Neri-Castracane, Giulia (Ed.). Genève : Schulthess éditions romandes, 2019. p. 3–24.
Main files (1)
Book chapter (Published version)
Identifiers
- PID : unige:135051
ISBN9783725587490
