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French

Athletes & Social Media: What constitutes Ambush Marketing in the Digital Age ? The Case of Rule 40 of the Olympic Charter

Contributorsde Werra, Jacques
Published inVers les sommets du droit : "Liber amicorum" pour Henry Peter, Editors Trigo Trindade, Rita ; Bahar, Rashid ; Neri-Castracane, Giulia, p. 3-24
PublisherGenève : Schulthess éditions romandes
Publication date2019
Citation (ISO format)
DE WERRA, Jacques. Athletes & Social Media: What constitutes Ambush Marketing in the Digital Age ? The Case of Rule 40 of the Olympic Charter. In: Vers les sommets du droit : ‘Liber amicorum’ pour Henry Peter. Genève : Schulthess éditions romandes, 2019. p. 3–24.
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Book chapter (Published version)
accessLevelPublic
Identifiers
  • PID : unige:135051
ISBN9783725587490
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