Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals
Contributeurs/tricesAudrin, Catherine; Ceravolo, Léonardo ; Chanal, Julien; Brosch, Tobias ; Sander, David
Publié dansScientific Reports, vol. 7, no. 1
Date de publication2017
Résumé
Mots-clés
- Luxury
Structure d'affiliation
Groupe de recherche
Citation (format ISO)
AUDRIN, Catherine et al. Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals. In: Scientific Reports, 2017, vol. 7, n° 1. doi: 10.1038/s41598-017-16544-6
Fichiers principaux (1)
Article (Published version)
Identifiants
- PID : unige:133158
- DOI : 10.1038/s41598-017-16544-6
URL commercialhttp://www.nature.com/articles/s41598-017-16544-6
ISSN du journal2045-2322