We propose a mechanism to solve the Higgs naturalness problem through a cosmological selection process. The discharging of excited field configurations through membrane nucleation leads to discrete jumps of the cosmological constant and the Higgs mass, which vary in a correlated way. The resulting multitude of universes are all empty, except for those in which the cosmological constant and the Higgs mass are both nearly vanishing. Only under these critical conditions can inflation be activated and create a non-empty universe.