Quantum memories based on the photon-echo principle (with controlled reversible inhomogeneous broadening) allow in principle perfect reconstruction of the stored light. In the retrieval process, the envelope of the absorbed wave packet is reversed in time, but the evolution of the phase of the carrier wave is unchanged. We discuss the consequences of this fact for the relative phase of pulses with a certain time delay, and thus for the storage of time-bin qubits. As an illustration, we show that the combination of photon-echo-based memories and unbalanced interferometers leads to a counterintuitive interference effect, allowing one to measure a path length difference ΔL using pulses that are much shorter than ΔL.