As population grows, becomes more urbanised and prosperous, unsustainable demands for energy, food and water rise; however the Earth has a finite amount of natural resources available to satisfy these requirements. The social dilemma paradigm provides a relevant framework to gain a better understanding of determinants involved in decisions related to energy consumption. We proposed a new approach investigating the joint influences of internal factors (i.e., Social Value Orientation and incidental positive emotions) and external factors (i.e., framing and feedbacks about rising scarcity) on subsequent individual actions...