en
Doctoral thesis
English

The uniqueness of risk: the link between need for uniqueness and risk-taking

Defense date2018-04-23
Abstract

The literature has rarely focused on the potential link between “Uniqueness Seeking” and “Risk-taking”. Uniqueness theory suggests that people have a need to build and maintain a feeling of moderate distinctiveness. Several studies have shown that uniqueness motives prompt distinctive behaviors. The objective of this research is to demonstrate that risk-taking can have an instrumental function serving need for uniqueness (NfU). In the present research, studies involving risk tasks and a measure of NfU showed a positive association between NfU and risk-taking. Moreover, it has been highlighted that NfU predicts willingness to take more risk than the norm, whatever the level of that norm. By manipulating the desirability of risk-taking, we found that NfU predicts risk-taking only when it is a desirable attribute. The impact of NfU on risk-taking has been also demonstrated by varying the situational feeling of uniqueness, showing that induced similarity to others increased risk-taking.

eng
Keywords
  • Risk-taking
  • Uniqueness
  • Distinctiveness
  • Need
  • Purposive behavior
Citation (ISO format)
CANTARELLA, Marcello. The uniqueness of risk: the link between need for uniqueness and risk-taking. 2018. doi: 10.13097/archive-ouverte/unige:104450
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Creation05/07/2018 3:17:00 PM
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