The literature has rarely focused on the potential link between “Uniqueness Seeking” and “Risk-taking”. Uniqueness theory suggests that people have a need to build and maintain a feeling of moderate distinctiveness. Several studies have shown that uniqueness motives prompt distinctive behaviors. The objective of this research is to demonstrate that risk-taking can have an instrumental function serving need for uniqueness (NfU). In the present research, studies involving risk tasks and a measure of NfU showed a positive association between NfU and risk-taking. Moreover, it has been highlighted that NfU predicts willingness to take more risk than the norm, whatever the level of that norm. By manipulating the desirability of risk-taking, we found that NfU predicts risk-taking only when it is a desirable attribute. The impact of NfU on risk-taking has been also demonstrated by varying the situational feeling of uniqueness, showing that induced similarity to others increased risk-taking.