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The uniqueness of risk: the link between need for uniqueness and risk-taking

Defense Thèse de doctorat : Univ. Genève, 2018 - FPSE 710 - 2018/04/23
Abstract The literature has rarely focused on the potential link between “Uniqueness Seeking” and “Risk-taking”. Uniqueness theory suggests that people have a need to build and maintain a feeling of moderate distinctiveness. Several studies have shown that uniqueness motives prompt distinctive behaviors. The objective of this research is to demonstrate that risk-taking can have an instrumental function serving need for uniqueness (NfU). In the present research, studies involving risk tasks and a measure of NfU showed a positive association between NfU and risk-taking. Moreover, it has been highlighted that NfU predicts willingness to take more risk than the norm, whatever the level of that norm. By manipulating the desirability of risk-taking, we found that NfU predicts risk-taking only when it is a desirable attribute. The impact of NfU on risk-taking has been also demonstrated by varying the situational feeling of uniqueness, showing that induced similarity to others increased risk-taking.
Keywords Risk-takingUniquenessDistinctivenessNeedPurposive behavior
URN: urn:nbn:ch:unige-1044509
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Research group Groupe de recherche en psychologie de la santé (GREPS)
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CANTARELLA, Marcello. The uniqueness of risk: the link between need for uniqueness and risk-taking. Université de Genève. Thèse, 2018. https://archive-ouverte.unige.ch/unige:104450

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Deposited on : 2018-05-14

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