A comparative Study of Multilingual Websites in the Automotive Sector: Evaluating Localisation and Usability

Diplôme Master A comparative Study of Multilingual Websites in the Automotive Sector: Evaluating Localisation and Usability eng 2021 author Klaus Angelica 849203 director Morado Vazquez Lucia 0000-0002-0834-0734 792640 The development of communication technologies along with the acceleration of globalisation provide important opportunities for expansion for global businesses. Indeed, multilingual web content is of great value for international businesses. This need of multilingualism to reach global markets gave rise to new translation-mediated practices, such as web localisation. This analysis focuses on 20 homepages of three German car brands: Mercedes-Benz, BMW and Audi. The aim of this study is to assess their compliance to some localisation conventions and usability standards using an heuristic evaluation method and tool. This paper provides an accurate analysis of the homepages, making a comparison between the car brands and their international, Swiss and Italian websites. Results show that there is not much difference in the compliance level between car brands. However, there is a difference between the type of website, with the Italian monolingual homepages obtaining better results than the multilingual ones (international and Swiss). Web localisation Usability guidelines Heuristic evaluation Automotive sector Comparative study Localisation web Directives d'utilisabilité Évaluation heuristique Secteur automobile Étude comparatif Dewey 410.2 Maîtrise universitaire en traitement informatique multilingue 112 Département de traitement informatique multilingue 92 false f5818686-6da8-4881-94ae-42d71fbd4936 Master thesis Restricted Memoire_AngelicaKlaus.pdf 3182546 application/pdf restrictedAccess Faculté de traduction et d'interprétation / Département de traitement informatique multilingue

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A comparative Study of Multilingual Websites in the Automotive Sector: Evaluating Localisation and Usability				2021	174	21

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Klaus, Angelica