Localization in Advertising : Case Study of Switzerland

Diplôme Master Localization in Advertising : Case Study of Switzerland eng 2017 author De Grandi Ludovica 772470 director Morado Vazquez Lucia 0000-0002-0834-0734 792640 This thesis provides an insight into the multilingual advertising world of Switzerland. It focuses on different advertisements by 20 Swiss brands to see how the process of localization and translation is carried out. All of these advertisements appeared in the three main linguistic regions fo the country, and were therefore created in a German, a French and an Italian version. The analysis considers the localization of both the textual and non-textual content of the commercials, and is supported by the results of a questionnaire sent to the companies whose commercials are analyzed. Localization Advertising Switzerland Publicité Suisse Localisation Dewey 418.02 Dewey 410.2 Maîtrise universitaire en traduction mention technologies de la traduction 112 Département de traitement informatique multilingue 92 false 042454c0-323e-4800-89ed-5c03734a3e5b Master thesis Private MAThesis_LudovicaGrandi.pdf 9582586 application/pdf closedAccess Faculté de traduction et d'interprétation / Département de traitement informatique multilingue

Title	Published in	Access level	OA Policy	Year	Views	Downloads

Localization in Advertising : Case Study of Switzerland				2017	279	3

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De Grandi, Ludovica