A pragmatic analysis of figurative language used in HIV/AIDS discourse in Kenia: a case study of english and Kiswahili messages

Diplôme Thèse A pragmatic analysis of figurative language used in HIV/AIDS discourse in Kenia: a case study of english and Kiswahili messages eng 2012-02-25 author Magonya Lilian 644754 director Moeschler Jacques 26402 10.13097/archive-ouverte/unige:19452 urn:nbn:ch:unige-194526 L. 742 This research investigates whether Kenyans from 42 mutually intelligible communities homogeneously comprehend AIDS posters. In this regard, the five research objectives are: (1) to investigate whether Kenyan AIDS posters are skewed towards implicitness or explicitness, (2) to access to what extent do addressees comprehend AIDS posters, (3) to carry out an in-depth lexico-pragmatic analysis of processes involved in the Kenyan AIDS discourse, (4) to study the various conceptualizations of AIDS in figurative discourse and analyze Kenyan mental representations of AIDS in various communities, (5) to examine ethno-cultural stereotypes inhibiting the implementation of AIDS posters. To achieve this, the study's conceptual framework comprises the Relevance Theory, the Conceptual Blending Theory and the Idealized Cognitive Model Theory. Further, in the analysis of 61 questionnaires distributed to Maseno Division and Eldoret Town respondents in Kenya, and also 21 AIDS posters drawn from various Kenyan NGOs websites engaged in AIDS campaigns, qualitative and quantitative techniques are used. AIDS Figurative language Metaphors Cognitive Models and Cognitive Linguistics Dewey 410 82 Département de linguistique 39 false ef1871f6-ac66-4752-ad07-4f4e70eb2f11 Thesis Public Thesis-3.pdf 6988726 application/pdf Restricted 2012-06-05 d20b2be73b8aa2d4f831e0c0d4f3fa98826874bf0958b68a8c22f8316e2df83b openAccess Faculté des lettres / Département de linguistique

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A pragmatic analysis of figurative language used in HIV/AIDS discourse in Kenia: a case study of english and Kiswahili messages				2012	1 354	2 807

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Magonya, Lilian