When Group Appeals Backfire: Explaining the Asymmetric Effects of Place-Based Appeals

Article Article scientifique Article When Group Appeals Backfire: Explaining the Asymmetric Effects of Place-Based Appeals eng 2024-09-30 2024-10 author Haffert Lukas Martin 0000-0002-3594-0049 416239 author Palmtag Tabea 0000-0003-4725-2136 author Schraff Dominik 0000-0003-3386-1352 1217-1238 10.1017/s0007123424000218 0007-1234 https://www.cambridge.org/core/product/identifier/S0007123424000218/type/journal_article <p>Group-based identities are an important basis of political competition. Politicians consciously appeal to specific social groups, and these group-based appeals often improve the evaluation of parties and candidates. Studying place-based appeals, we advance the understanding of this strategy by distinguishing between dominant and subordinate social groups. Using two survey experiments in Germany and England, we show that group appeals improve candidate evaluation among subordinate (rural) voters. By contrast, appeals to the dominant (urban) group trigger a negative reaction. While urban citizens’ weaker local identities and lower place-based resentment partly explain this asymmetry, they mainly dislike group-based appeals because of their antagonistic nature. If the same policies are framed as benefiting urban and rural dwellers alike, candidate evaluation improves. Thus, people on the dominant side of a group divide reject a framing of politics as antagonistically structured by this divide, even if they identify with the dominant group.</p> Dewey 320 121 Département de science politique et relations internationales T3 false British journal of political science 54 4 4643cae6-3049-4a3a-b038-a100298e8170 Article (Published version) Public Article_scientifique_from_unpaywall.pdf 543707 application/pdf CC BY-4.0 8e721bbecf7752293099149b4e0d55323c2d81a6eed3fa70ddec74ae4637cb7c openAccess Faculté des sciences de la société / Département de science politique et relations internationales

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When Group Appeals Backfire: Explaining the Asymmetric Effects of Place-Based Appeals	British journal of political science			2024	3	10

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Haffert, Lukas Martin