Spectral hole-burning studies of nile red and cresyl violet in polyvinylbutyral and polyvinylformal films have been performed. From the shape of spectral holes under the influence of an electric field, the dipole moment difference between the ground and excited state of both dyes has been determined. The Stark effect was investigated at different positions in the inhomogeneously broadened absorption band of the guest molecules. The observed dipole moment difference decreases with increasing wavelength. This variation is caused by the matrix induced dipole moment. For nile red, which is a neutral and polar molecule, the distribution of induced dipole moments is strongly correlated with the orientation of its ground state dipole moment. In the case of cresyl violet perchlorate, which is a salt, this distribution is anisotropic for guests absorbing in the blue part of the inhomogeneous band but becomes more isotropic as the absorption wavelength increases. The wavelength dependence of the observed dipole moment is much stronger and is ascribed to the existence of the cresyl violet perchlorate salt in different states of solvation.