Peace, democracy, and human rights are fragile. This fragility encompasses a multiplicity of “crises” (e.g., crisis of democratic institutions, crisis of capitalism, legitimation crisis, economic, political, and cultural crises) that modern societies face. Business has a broad spectrum of options for influencing macropolitical and macroeconomic development and, thus, responds to such crises. While political corporate social responsibility theory (Frynas & Stephens, 2015; Sabadoz & Singe, 2017; Scherer & Palazzo, 2007, 2011; Scherer, Rasche, Palazzo, & Spicer, 2016) offers fruitful grounds for speculating on what the political role of business is, questions arise at the nexus of legitimacy, pragmatic implications, and power. This study explores the complexity of peace- and democracy-building processes from a management lens. The objective of integrating peace, democracy and human rights into a business context entails leveraging business power to impact peace- and democracy-building. Considering the perspective of fragile and conflict-affected countries, this research investigates the political role of business in providing public goods such as human rights protection and peace-enhancing objectives. Qualitative investigations provide empirical evidence that business supports peace and democratic values in a context with military rule. Next, a sensemaking analysis further illuminates the meanings related to business, peace, and human rights. The findings describe a nuanced understanding of business in defining and respecting human rights and peace.