Objective: To explore the development direction of private medical capital in the context of China's aging population. Taking Xie’ai Traditional Chinese Medicine Science and Technology Group (Xie’ai TCM Group) as an example, this paper studies its capital operation and health strategic planning, explores the operation strategy of private hospital group in the medical market, provides beneficial guidance for social capital investment in the medical service industry, and provides more innovative models for the development of private medical institutions, To provide reference for the future development of China's medical and health industry and pension service industry.
Object: This paper focuses on the strategic planning, capital operation practice and economic and social benefits of Xie’ai TCM Group, which was established in 2016.
Method:
a. Literature research method: through CNKI database, the keywords of private hospital, hospital group and capital operation, capital operation, development strategy, financing and investment are combined to search papers. At the same time, the relevant works are inquired in Fudan University library, and the relevant literature is screened and analyzed. Through the in-depth analysis of the history and current research results, this paper provides reference and guidance for the rational formulation of capital operation strategic planning of Xie’ai TCM Group.
b. Theoretical analysis: with the help of the existing research conclusions, this paper introduces the capital operation in the theoretical level, which lays a theoretical foundation for the subsequent case research.
c. Combination of qualitative and quantitative: through the study of the capital operation practice of Xie’ai TCM Group, the general and regular conclusions are obtained by using the method of induction and deduction, to make it have universal guiding significance for the capital operation of private hospital group.
Results:
a. Xie’ai TCM Group adheres to the characteristics of traditional Chinese medicine, adopts the strategy of differentiation, scale and standardization, adheres to the investment in the whole industry chain of Traditional Chinese Medicine, and realizes the coordinated development of the industry. Practice shows that this is a correct development strategy with distinctive characteristics and strong operability;
b. While doing a good job in medical service business, Xie’ai TCM Group insists on increasing investment in education and training, drug research and development, Chinese herbal medicine planting, processing, warehousing, logistics and other aspects to realize the coordinated development of medical, drug, education and other industries, and forms a business model of “Traditional Chinese Medicine plus Chain TCM Hospital plus combination of medical and nursing”. While ensuring the safety of capital, Xie’ai TCM Group has achieved the coordinated development of medical, drug, education and other industries, realized capital appreciation.
Conclusion: The capital operation and health strategic planning of Xie’ai TCM Group meet the needs of China’s aging society, which enhances the confidence of China's social capital in serving the aging society.
