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Less may be more when choosing is difficult: choice complexity and too much choice Greifeneder, Rainer; Scheibehenne, Benjamin; Kleber, Nina 2010
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Can there ever be too many options? A meta‐analytic review of choice overload Scheibehenne, Benjamin; Todd, Peter M.; Greifeneder, Rainer 2010
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What moderates the too-much-choice effect? Scheibehenne, Benjamin; Todd, Peter M.; Greifeneder, Rainer 2009