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Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals Audrin, Catherine; Ceravolo, Léonardo; Chanal, Julien; Brosch, Tobias; Sander, David 2017
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When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands Audrin, Catherine; Brosch, Tobias; Chanal, Julien; Sander, David 2017
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Petit Traité des valeurs Deonna, Julien; Dayer-Tieffenbach, Emma 2018
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Understanding the luxury industry's marketing and communications strategies: a case study on the watchmaking industry Colombi, Marzio 2020