Highlights
Paulssen, Marcel
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2020
Thesis supervisions
 | Customers' Experienced Product Quality: Conceptualization and Operationalization of a Multidimensional Measure of Product Quality | Das Guru, Ramesh Roshan; |
2018
Thesis supervisions
| Three essays on product defects, recovery effects and quality perceptions | Catenazzo, Giuseppe; |
2016
Scientific Articles
| Relational norms in customer–company relationships: Net and configurational effects | Paulssen, Marcel; Leischnig, Alexander; Ivens, Björn S.; Birk, Mattias M.; |
| Social bonding as a determinant of share of wallet and cross-buying behaviour in b2b relationships | Paulssen, Marcel; Roulet, Raphaël; |
2015
Scientific Articles
| No mercy for products: recovery effects for products and services | Paulssen, Marcel; Catenazzo, Giuseppe; |
| The impact of critical incidents on customer relationships | Paulssen, Marcel; Sommerfeld, Angela; |
Thesis supervisions
| On the determinants of stakeholder involvement in value co-creation | Brunneder, Johanna; |
2014
Scientific Articles
| Risk as moderator of the trust-loyalty relationship | Paulssen, Marcel; Roulet, Raphaël; Wilke, Sina; |
| Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice | Paulssen, Marcel; Temme, Dirk; Vij, Akshay; Walker, Joan L.; |
Proceedings Chapters
| Building an Innovation Community: An Empirical Analysis of How to Encourage External Stakeholders to Participate in the Firm's NPD Process | Brunneder, Johanna; Paulssen, Marcel; |
Thesis supervisions
| Three essays on the antecedents and consequences of social bonding in relationship marketing | Roulet, Raphaël; |
2013
Scientific Articles
| Consciousness for fair consumption: conceptualization, scale development and empirical validation | Balderjahn, Ingo; Peyer, Mathias; Paulssen, Marcel; |
2012
Conference Proceedings
| Understanding Customer-Company Identification and its Impact on Customer In- and Extra-Role Behaviours in a Retail Setting | Paulssen, Marcel; Sommerfeld, Angela; |
Proceedings Chapters
| Customer-Company Identification and its Impact on Customer In- and Extra-Role Behaviours | Paulssen, Marcel; Sommerfeld, Angela; |
2009
Scientific Articles
2008
Scientific Articles
| Incorporating Latent Variables into Discrete Choice Models - A Simultaneous Estimation Approach Using SEM Software | Temme, Dirk; Paulssen, Marcel; Dannewald, Till; |
Conference Proceedings
| Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach | Paulssen, Marcel; Bagozzi, Richard; |
2007
Scientific Articles
Proceedings Chapters
| Hybrid Choice Models : Estimation Using Canned SEM Software | Dannewald, Till; Paulssen, Marcel; Temme, Dirk; Walker, Joan; |
Reports
| Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice | Temme, Dirk; Paulssen, Marcel; Dannewald, Till; |
Working paper
| Attachment Security and the Strength of Commercial Relationships: A Longitudinal Study | Paulssen, Marcel; Fournier, Susan; |
2006
Scientific Articles
| Goal hierarchies as antecedents of market structure | Paulssen, Marcel; Bagozzi, Richard P.; |
Proceedings Chapters
2005
Scientific Articles
| A self-regulatory model of consideration set formation | Paulssen, Marcel; Bagozzi, Richard P.; |
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