This study concerns the changes experienced by the media companies in French-speaking Switzerland (Romandie) and in Italian-speaking Switzerland (Ticino). Based on a series of interviews with managers and editors, this study updates the challenges (technological, economical and journalistic) they are facing and the strategies they are actually implementing to overcome difficulties (decreasing advertising revenues, proliferation of news service providers, etc.). The results show that companies opt for strategies according to their identity and to the level of competition they face. Large groups spread their activities on the internet and bank on mobile readers; small companies bet on the exchanges and on the loyalty of their readers.