What moderates the too-much-choice effect?
ContributorsScheibehenne, Benjamin; Todd, Peter M.; Greifeneder, Rainer
Published inPsychology & marketing, vol. 26, no. 3, no. Assortment Structure and Choice, p. 229-253
Publication date2009
Abstract
Affiliation
Citation (ISO format)
SCHEIBEHENNE, Benjamin, TODD, Peter M., GREIFENEDER, Rainer. What moderates the too-much-choice effect? In: Psychology & marketing, 2009, vol. 26, n° 3, p. 229–253. doi: 10.1002/mar.20271
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Article (Published version)
Identifiers
- PID : unige:76443
- DOI : 10.1002/mar.20271
ISSN of the journal0742-6046