The dynamics of photoinduced electron transfer between polar acceptors and donors has been investigated in apolar solvents using femtosecond-resolved fluorescence spectroscopy. It was found to be ultrafast and to continuously accelerate by varying the excitation wavelength from the maximum to the red edge of the absorption band of the acceptor, the overall difference being as large as a factor 4–5. This violation of the Kasha–Vavilov rule is explained by a correlation between the composition of the acceptor environment and its transition energy, that is, the more donors around an acceptor, the longer its absorption wavelength, and the faster the quenching. Because of preferential solvation, this dependence is already observed at low quencher concentrations. This effect, which requires quenching to be faster than the fluctuations of the environment composition, should be quite general for photoinduced charge transfer processes in low-polarity, viscous, or rigid media, such as those used in organic optoelectronic devices.