A study of the hole-burning mechanisms of bis[4-(diethylamino)-2-hydroxyphenyl]squaraine (DEAH) and bis[4-(disethylamino)-phenyl]squaraine (DEA) in hydrogen-bonding and non-hydrogen-bonding polymers is presented. Intramolecular H-bonding is only possible for DEAH. In all systems, the spectral holes are not persistent and decay with a distribution of rates ranging from 10-5s-1 to about 1 s-1, the time resolution of the experiment. In H-donating matrices, this distribution varies with the burning wavelength. From the hole-burning efficiencies and the kineticsof the hole refilling, four different types of nonphotochemical hole-burning mechanisms are postulated. The efficiency of these mechanisms depends mainly on the occurrence of processes slowing down the relaxation to the initial product state.