Short-term variations of Pt concentrations and primary production indicators were compared in three contrasting coastal sites during spring bloom: (i) the Gironde Estuary mouth (SW France), (ii) the semi-enclosed Arcachon Bay (SW France), and (iii) the urbanized Genoa Harbor (NW Italy). At each site, surface seawater sampling and physical-chemical measurements were combined to study diel cycles (over 25 h) of dissolved Pt concentrations in seawater (PtD) and master variables reflecting primary production activity (chlorophyll-a, phaeopigments, and particulate organic carbon, POC concentrations). Plankton nets were used in all sites, providing for the first time plankton Pt concentrations (PtPK) over a whole diel cycle (Gironde Estuary mouth) and spot sampling (Arcachon Bay and Genoa Harbor) in the coastal zone. Bivalves (wild oysters or mussels), reflecting organisms at higher trophic levels, were also collected at all sites. The POC/Chl-a ratios in the collected particulate material suggested high contribution of phytoplankton to the particulate matter in the productive Gironde Estuary mouth. At this site, phytoplankton activity partly controlled Pt cycling and particle/ dissolved Pt partitioning during daytime. During the night, zooplankton grazing may release Pt into the dissolved phase. These processes are partly masked by external factors such as tide or local Pt sources, especially in more confined and/or urbanized coastal water bodies such as the Arcachon Bay and the Genoa Harbor. Platinum levels in plankton and bivalves from these contrasting sites along the Atlantic and Mediterranean coasts tended to reflect the general Pt levels in seawater. These results clearly suggest that (i) Pt contamination of coastal waters and marine organisms has become a common feature in urbanized sites and (ii) Pt transfer to the marine food chain starts at the basic level of primary producers. By concentrating Pt (Bioconcentration Factor: BCF ~ 104), phytoplankton may serve as a biomonitor to assess Pt contamination in coastal environments.